Our work
We're proud to work with some of the world's best known technology brands on custom qualitative, quantitative, and multi-modal projects. Here are some recent examples of our work.
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KEY BUSINESS OBJECTIVE
In a subscription-based world, understand how our client can effectively differentiate their tech-focused services for households and families.
To answer this question, we needed to explore the goals that matter most to families and households—prioritizing the moments that matter, making memories, and preserving them for future recollection (not to mention, getting your kid to soccer on time)—and the gaps and pain points that stand in the way of these goals today.
KEY BUSINESS OBJECTIVE
Keep a finger on the pulse of C-level security decision makers via an ongoing research series that facilitates our client's ability to keep innovating rapidly and responsibly.
Because the findings from this research series would be used to inform new product development and messaging both internally and externally, we needed an approach that incorporated the latest topics in information security, with insights delivered on a rolling basis.
KEY BUSINESS OBJECTIVE
Keep a finger on the pulse of C-level security decision makers via an ongoing research series that facilitates our client's ability to keep innovating rapidly and responsibly.
Because the findings from this research series would be used to inform new product development and messaging both internally and externally, we needed an approach that incorporated the latest topics in information security, with insights delivered on a rolling basis.
KEY BUSINESS OBJECTIVE
Understand how our client can better communicate with their customers throughout the purchase lifecycle—anticipating their challenges, needs, and stakeholder involvement.
When they were tasked with building an internal team to understand their customers' lifecycle—across a range of services and solutions—our client turned to us to develop a journey-based approach to understanding customer mindsets, challenges, and opportunities to engage during the solution purchase journey.
KEY BUSINESS OBJECTIVE
Tap into internal and external customer data in an agile but meaningful way, so our client can quickly unlock answers to top-of-mind business questions.
Our Fortune 50 client needed a trusted research partner to help them execute quick-turn, research-based decision-making by leveraging their own client and customer base as the source for agile pulse checks on their go-to-market strategy for their B2B and consumer products/solutions.
KEY BUSINESS OBJECTIVE
Tap into internal and external customer data in an agile but meaningful way, so our client can quickly unlock answers to top-of-mind business questions.
Our Fortune 50 client needed a trusted research partner to help them execute quick-turn, research-based decision-making by leveraging their own client and customer base as the source for agile pulse checks on their go-to-market strategy for their B2B and consumer products/solutions.