Global reach
The majority of our engagements involve international markets—developed and emerging—all over the globe.
Our network of international partners has been carefully cultivated over many years of qualitative and quantitative research among consumer and B2B audiences.
Our capabilities
We bring expertise in a wide range of qualitative, quantitative, and multivariate research methods, to uncover the meaningful insights needed to make complex business decisions.
Qualitative
Qualitative methodologies allow us to dig deep into nuances and reasons why. Our most frequent methodologies include in-person, online, and telephone research conducted by expert moderators.
Focus groups
Ethnographies (in-person & digital)
Customer visits
In-depth executive interviews
Online discussion boards
Virtual diaries
In-person & digital shop-alongs
Quantitative
Quantitative methodologies bring statistical reliability that supports generalization to a broader audience.
We conduct web, phone, and in-person surveys to fulfill a range of custom research objectives.
Concept testing
Naming
Brand perceptions
Habits & practices
Customer loyalty & satisfaction
Key drivers analysis
Needs/whitespace
Message testing
Positioning
Pricing
Packaging
Multivariate
Multivariate methodologies leverage data to extract higher order insights, and include a range of advanced analytical techniques customized to answer your most pressing research questions.
Cluster analysis
Segmentation
Discrete choice modeling
Product/portfolio optimization
MaxDiff
Structural equation modeling