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Quantitative Capabilities

Our analytic expertise allows us to successfully design our quantitative studies to reflect both what our clients need to learn and the audiences that must be included in the research. Our quantitative study specializations include choice modeling, pricing, segmentation, new product development, product naming and customer satisfaction & loyalty research. And our knowledge of sampling methods and panel management allows us to effectively reach low incidence populations in established and emerging geographies.

analytic expertise   custom methodologies   sampling management